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As a team of passionate problem-solvers, we are rethinking the approach to conceptual design.

Our tools will enable you to deliver fast, fluid, data-driven concepts to all project stakeholders, facilitate quick uptake and power up your design processes.

Our Team

Headquartered in New Zealand, Cerulean Labs was founded in 2020 with a vision to improve the built environment.

Initially focusing on the conceptual design stage, our first product Spaces gives architects the freedom to explore a range of design options quickly. Coupled with live building data, Spaces allows for improved and optimised design outcomes.

As a business we embrace remote working and we have team members in New Zealand, Australia, the United Kingdom, Germany and Hungary.

Campbell Yule


Campbell brings over 25 years’ experience at the forefront of the architectural technology industry.

Campbell had a 20 year career at Cadimage Group where he progressed through the company becoming Managing Director for 11 years. During his time Campbell introduced and improved business models and systems and generated significant shareholder returns culminating in a successful exit in 2016.

Campbell has a Bachelor of Architectural Studies from Auckland University.

Ralph Wessel

Head of Development

Ralph brings over 30 years’ experience as an architect and software developer providing a unique skill set to lead our development efforts.

Ralph has practiced architecture throughout his career while for the last 20 years has been focused on software development projects and tools that support the architect design industry.

Ralph holds a Bachelor of Architecture from Auckland University.

Daniel Ferenc

Marketing Operations

Daniel is an experienced architect and marketing professional with a passion for digital technology.

Prior to joining Spaces, Daniel spent six years in the building industry as an architect both in Budapest, Hungary, and Dublin, Ireland followed by ten years with Graphisoft in various marketing roles.

Daniel holds a Master’s Degree in Architecture from the Budapest University of Technology and Economics.

Osian Smith

Graduate Developer

Osian is an iOS developer who recently left Swansea University. While at Swansea University, Osian researched making communities, developing an app that supported people with prosopagnosia (facial blindness) and helped people with cognitive impairments develop accessibility technologies.

Osian holds a Bachelor of Science in Computer Science and a Master in Research. As a keen cyclist, Osian was the University cycling team captain and can often be found on his bike.

Darren Tims

Architectural Advisor

Darren is a Former Director at HDR, a global leader in architecture and engineering.

During his time at HDR Darren was the Project Director for both the A$2bn Sunshine Coast University Hospital and A$1bn Westmead Hospital Redevelopment.

More recently Darren was Managing Design Principal at Scentre Group (owner and operator of Westfield Shopping Centres in Australia and New Zealand.)

He currently does consulting and advisory work in the AEC industry.

Our Board

Jessica Zame

Director and Chair

Jessica is a Chartered Civil Engineer with over 15 years of experience in civil infrastructure projects from planning to execution, including time with Harrison Grierson and URS (now AECOM).

Jessica has a proven track record in developing strong working relationships and teams. Recent roles include managing projects for Auckland International Airport and Watercare.

She also has an active interest in providing mentoring and leadership in the infrastructure industry as a member of Engineering New Zealand, Water NZ, and Women in Infrastructure New Zealand.

Ian Frame


Ian has 35 years of experience as a Chief Executive and Director in various business sectors. He is a graduate in civil engineering and business management and recently managed a $250 million private equity investment company for 11 years. 

Ian is now heavily involved in Angel investing in New Zealand and is executive Chair of Launch Taranaki Limited, a New Plymouth based Angel Investment Group. 

He has personally invested in twelve start-up companies and is currently a director of five of them.

Eddie Roberts


Eddie is a Chartered Accountant and has been a Partner in Russell Turner Chartered Accountants for the last 15 years.

Eddie holds a Bachelor of Commerce along with a Post Graduate Diploma in Accounting.

Based in Whangarei, Eddie previously worked for Grant Thornton and Gosling Chapman in Auckland.

Bevan Morrison


Bevan spent the first 20 years of his career working overseas, predominantly in the Oil and Gas Industry. After ten years with oil services company Schlumberger, he joined the management team of startup TSMarine, which ultimately led to an MBO and subsequent sale.

In 2013 he started his own consulting business in Singapore. Since 2017 Bevan has been back in New Zealand, continuing his consultancy while also looking after family business interests in property development and horticulture.

Bevan has a Bachelor of Technology from Auckland University.

As a global business we embrace remote working allowing us to employ the best people.

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